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INTO THE MAKING OF: KING

INSIGHT

Behind the scenes picture of the music video "King" directed by Vasco Alexandre

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March 05, 2024

Into the Making of King

In the creation of our latest music video "King" for Icelandic musician Brikcs, improvisation was a key element in shaping the film's dynamic nature. The Choreographer Marianna Minasova's rehearsals went beyond practising predetermined dance moves, evolving into a forum for exploration. Dancers were encouraged to contribute their interpretations, adding depth and collective creativity to their movements. 

On set, the atmosphere was charged with creative energy. Both Brikcs and the director Vasco Alexandre's decision to let go of detailed shotlists and storyboards allowed for a certain level of unpredictability, and that freedom enabled an environment where raw, authentic emotions could be captured on camera. The result? Perhaps a worn-out camera operator, but in return, an organic and universal exploration of themes, particularly the interplay between societal constraints and individual expression.

Behind the scenes picture of the music video "King" directed by Vasco Alexandre

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