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Still frame from the commercial "Munthe: Craft Society"

Munthe:
Craft Society

White Franzi logo with transparent background

Fashion

CLIENT MUNTHE

Naja Munthe opted for a fashion film instead of the runway and expressed enthusiasm in her show notes about how the digital format allowed her to create a "fanciful universe" with director Malthe Ejlers. It was one with (fake) snow where some models romped, while others appeared to free-fall into the ether.

Modern femininity and flawless tailoring characterise Munthe's Fall Winter 2022 collection. Dynamic, timeless, and elegant.

DIRECTOR  

Malthe Ejlers

CINEMATOGRAPHER

Isabella Hale

STARRING  

Alexander Saul, Marie-Terese Parmin

CRAFT SOCIETY

SHOOTING DIRECTOR

2020

YEAR

GENRE

Fashion

STARRING

IMDb black logo

DIRECTOR

Go Pretty to Next depicts an exploration of self-expression, empowerment, and the facets of femininity set against the backdrop of Copenhagen's dynamic pulse.  

Apair is a high-end shoe brand from Copenhagen. The brand originated in 1995 and has since been an integral part of shaping women’s fashion in Denmark.

CINEMATOGRAPHER

CREATIVE DIRECTOR

Isabella Hale

STARRING

CLIENT

Apair

GENRE

CLIENT

Fashion

Naja Munthe opted for a fashion film instead of the runway and expressed enthusiasm in her show notes about how the digital format allowed her to create a "fanciful universe" with director Malthe Ejlers. It was one with (fake) snow where some models romped, while others appeared to free-fall into the ether.

Modern femininity and flawless tailoring characterise Munthe's Fall Winter 2022 collection. Dynamic, timeless, and elegant.

Apair:
Go Pretty to Next

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